4 Ways Social Media Marketing Can Be Used As An Effective Digital Marketing Tool

Social media marketing (SMM) is the use of social media platforms to build awareness and profitable relationships for your business. There are about 3.8 Billion people with active social media accounts today. Facebook alone has over 2 Billion users    all of whom are potential customers.

In SMM, nothing beats a good strategy. A lot of business owners know they need SMM, but don’t understand what they need to do. So, they just post and then hope for the best. These days SMM requires a certain set of skills. Whereby you set marketing goals, choose the right channels, post engaging content, and measure results periodically.

Without setting smart goals, determining your target audience, and how you can help them, it’ll be difficult to reap the rewards of social media. We have put together some tips to help you get the best from social media marketing.

1. Set Clear Goals for Your Business

You need deliberate reasons for your social media presence. Depending on your...

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5 Reasons You Should Take Your Business Online

E-commerce is seeing a sudden burst in popularity nowadays, and rightly so. People can now access products from anywhere around the world in the comfort of their homes. No wonder it’s projected that 95% of all purchases by 2040 would be made online.

You’re probably thinking “I’m just starting out and I run a small business, why do I need an online presence?” For a start, we want you to know that every minute you’re not online, you lose potential customers and money to your competition who does. Today, over 80% of people review a product online before making a purchase. So, what happens when your products are not out there? You relieve yourself the opportunity of a potential sale.

Running social media campaigns, email campaigns, and websites, are tried and trusted methods of digitizing your business. Having an online presence has lots of advantages. Here are 5 reasons you should take your business online.

1. Increased Reach and Sales

Having an...

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Pinterest: How to Create a Business Account

At Crafty Creators Club, we want to set you up for success. In our last post, we discussed the basics of Pinterest and how the platform works. In this post, we are going to teach you how to create a business account and give you some useful tips so you can start succeeding with Pinterest today.

Benefits of a Business Account

There are many benefits to a business account. Firstly, you get access to all the analytics you are used to on other social media platforms such as impressions, engagement, and traffic statistics. Along with detailed statistics to help shape your profile, you will also appear more professional to individuals and you will be able to do business type things such as running ads.

It is completely free as well so you really have nothing to lose!

Create A Business Account

If you already have an account on Pinterest, you can click here to upgrade your already existing account. That being said, if it is a personal account, it might be a better idea to make a new account...

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Pinterest: What is it all about?

Have you considered using Pinterest for marketing your business? If not, you should really consider starting to use it. Pinterest is fairly different (and similar) to other social media platforms.

Not only is it a great way to connect with friends and other influencers, but it also acts as a visual search engine. This means that your products and brand are 99% of the value when marketing on Pinterest. This is great if your products are beautiful, intriguing, and your branding is good.

A lot of people who browse Pinterest are often looking for ideas and inspiration - AKA looking for 'Pinsperation'.

The people looking for 'Pinsperation' are planning events, vacations, dinners, and looking for other interesting DIY projects. Not only are the majority of these individuals receptive to brand content, but they usually find it helpful as well. Keep this in mind when marketing on Pinterest.

If you are still not sold on the idea of Pinterest marketing, how does minimal upkeep sound? That is...

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How to Set Realistic Expectations


One of our core values is honesty so this post might be a reality check for some individuals with the misconception of 'getting rich quick'. Especially if you have been lead to believe that you can build a successful e-commerce business overnight by dishonest business owners.

As with anything in life, building a successful business that generates profit and leaves your customers satisfied requires hard work and a lot of time and dedication. However, being able to set realistic goals and expectations makes it easier for you to get up and running. Once you launch your business, the time investment drops dramatically as you will only need to maintain. The idea is to start small and scale up!

Here at Crafty Creators Club, we aim to provide the highest quality of accurate information. Due to this, we really want to enforce the idea that we are NOT a 'get rich quick' scheme because the last thing that we want is to mislead our learners and leave them dissatisfied.

How can we, as a...

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Online Courses vs. Self Learning

Have you ever tried to learn something on your own? We have. When we first started learning e-commerce, we went to the bookstore, looked around for about 2 hours, and finally settled with 3-4 business books that looked decent. However, when we got home and started reading them, we were left with more questions than we had answers.

Naturally, we fired up our computer, opened up Google and searched our questions only to be given non-relevant information. Why does this happen? Well, because Google typically favours businesses that pay for advertisements (remember that Google is a business too). Paid advertisements is not the only method for businesses to get their pages ranked high on Google, but if you're interested in learning more about it, we'll be covering this in our signature course.

At this point, we were down $200, wasted 3 hours of our precious time, and had 50 internet tabs open with absolutely nothing that was relevant to what we were searching for. Sure, we...

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Welcome to Crafty Creators Club!

Welcome! We are ecstatic to be writing our first blog post and we are even more excited that you are interested in learning more about our community and courses. That being said, we thought it would be a good idea to introduce ourselves so you can get a feel for what we are all about at the Crafty Creators Club, before deciding to invest in us as instructors, and yourself as learners.

Firstly, let us start off by saying that our core values are authenticity, passion, and supporting each other. With our core values in mind, we would like to make it very clear that we do not promise any 'get rich quick' schemes. Why? Well, because they are often a fantasy pushed by dishonest business owners to generate sales for their own benefit.

Not only is this detrimental to e-commerce in general, but often leads to dissatisfied customers and a failing business. Our goal is to help you create a
successful e-commerce business that will not only leave you with a sense of accomplishment but will leave...

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